Is Using Anchor Text Important?

The first question you may be asking is, “What is Anchor Text?“. That’s a very good question and one you need to know when you want to optimize your site for the search engines.

Anchor Text are the words you use in your web site or blog content that link to another site. For example, in this sentence Tulsa Web Consulting is the anchor text words that would link to a site.

The technical side of this would look like:
<a href=”http://tulsawebconsulting.com”>Tulsa Web Consulting</a>

The other question that needs to be answered is whether using Anchor Text is important. The answer is “absolutely“. You need to use it whenever possible. The reason for this may or may not be obvious so let me explain.

Most people will write content and post it to their site or blog and when they place either an internal or external link in their content will just use the worn out “Click Here” phrase. While that’s easy to use, it does nothing to help your page with its rankings in the search engines because the search engines are looking for keyword-related content from your site. By using keywords for your links, you will increase your keyword density and help your site rank higher in the search results.

It’s up to you…use “Click Here” or use something like “Tulsa Web Consulting” (assuming that is a keyword related to your site). Now, go out and optimize those links on your site and see what it does for your search engine rankings.

If you have any questions, please feel free to comment on this post.

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