Last night I opened up a Google Adwords account and set up my first campaign.
I used the credit that I was offered when I opened up my hosting account with HostGator. If you need hosting for your site, I have been very impressed with the level of service I have received from HostGator and can confidently recommend them. When I’ve had a question or didn’t quite understand something, I logged into chat (one time at 2:00 am) and got connected to a knowledgeable person, within a minute or less, who answered my questions or solved my problems immediately. I have used a number of hosts over the years for my sites and none of them have provided the friendly, professional, and quick service that I have received from HostGator.
Anyway, after opening up my Google Adwords account I used a pre-written Adwords ad that supposedly was doing very well for the owner of a site that I am a member of. It was highly recommended that I use the ad and its associated keywords too. I went through the process of typing the ad, listing the CPC (Cost Per Click) I was willing to pay and the amount I was willing to spend in a 24 hour period. After entering my billing information, confirming the account, and waiting for the payment verification, I clicked on the link to start my campaign.
It can take a little while for the payment verification and for Google’s staff to approve the ad so I decided to check back this morning. To my surprise, I had a nasty email from Google this morning warning me that my Adwords account was in danger of being suspended because the quality of the ad and the landing page did not meet their standards.
Naturally, I quickly paused the campaign and sent an email to the site owner who had recommended the ad and the keywords associated with it. I have yet to receive a response. The lesson here is to make sure your landing page (or website) matches up well with the keywords you use because you need a good score (7/10 or better is recommended) to get your ads placed on the search pages (the ones I used that came recommended scored 1/10). The other lesson is not to take the word of an expert regarding their ad and keywords unless you can look directly into their Adwords account or subscribe to a service like Compete.com where you can verify things.
Fortunately it didn’t cost me any money and I was able to pause the campaign while I either change the ad and keywords completely or choose something else to promote (probably the latter). Since it was the only campaign I had set up in Adwords, I was unable to delete it. You have to set up more than one campaign in order to delete one.
So, what am I going to do now? Learn more about writing ads and using Google Adwords. When I find a suitable resource for educating myself, I’ll post it here for your benefit.