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How To Get Your Site Banned In Google Overnight

Posted on March 30, 2013 by Derek Taylor

How to Get Your Site Banned in Google Overnight


How to Get Your Site Banned in GoogleWant to know how to get your site banned in Google very quickly? Do one of these things and you’ll see your site fall right off the grid in no time. Hint…you don’t want to let this happen!

Participate in Link Schemes – back in 2011, JC Penney’s lost their rankings for 3 months due to this. They fired their SEO agency and denied they had participated in the scheme.

Include Doorway Pages - poor-quality pages that are optimized for a specific keyword or phrase. In 2006, BMW was caught doing this and then redirecting the traffic to those pages to its German website, bmw.de. Their site rankings were reduced to zero as a result.

Sell links that pass PageRank – this is in direct violation of Google’s quality guidelines and includes advertorial pages. Interflora, a floral company, sent bloggers floral arrangements in exchange for links.

More ways on How to Get Your Site Banned in Google…

Scrape Content – a network of sites owned by a British Parliament member named Grant Shapps were blacklisted (removed for search results) due to copyright infringement and were found to be based not on unique content created by them but on content stolen from other sites.

Use a “Bad” Blog Network – a bad blog network is one with the purpose of creating backlinks to each site in the network.

(Bonus) Cloak your content – so that it shows different content to human users than it does to search engines. This is also against Google’s guidelines.

If you’re hiring an SEO company or a webmaster, or you already have one working for you, make sure you ask them about their methods. The ones above are referred to as “black hat” and, as already mentioned, are against Google’s guidelines. You should only work with individuals or companies that employ “white hat” strategies, with a little bit of “gray hat” techniques thrown in from time to time and they should know how to get your site banned in Google so they can avoid these types of costly mistakes.

How to Get Your Site Banned in Google

Read More   Tagged keep your site from getting banned, search engine optimization, site banned, site banned by google | Leave a comment 

Facebook Page Image Size Cheat Sheet

Posted on February 8, 2013 by Derek Taylor

Did you ever wish you had a Facebook page image size cheat sheet?

Have you ever needed to do something on your Facebook personal or business page like add a cover photo, profile photo, or create an ad and had no idea what size to make the images? Me too! It would seem that Facebook could put something right there on the page that told you what size is required, like other sites on the web do. That would make it very easy. For instance,  if you wanted to add or change your profile picture, you could just hover your mouse over the profile picture area then click on the “edit profile picture” and then “upload photo” and instantly it would tell you what size is required. However, Facebook doesn’t do that.

A Facebook page image size cheat sheet will save you time!

In my frustration with having to look this up, I decided that searching all over the place to get the information I needed was just too time-consuming. The sizes do change from time to time so you need to be aware of that. They are published but they aren’t all in one place forcing you to look in multiple areas to find them. I decided to put together a “cheat sheet” so I would have the information available at my fingertips instead of having to waste time looking them up. Since I’m not the only one that’s searched for this and found the whole process tedious and time-consuming, I’ve decided to offer it to you as a free download so you don’t have to waste the time I did to find the information you need when you need it.

By the way, if you have questions or need help with your Facebook business page, fill out form on the Contact page. I can help you set up your page correctly, market your business so others find and like your page, create engaging content so people have a good reason to come back to your page, and create ad campaigns to bring you more business.

Just click on the following link and you can download my Facebook Page Image Size Cheat Sheet.

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Backup A WordPress Site Or Move It Easily With WP Twin

Posted on September 25, 2012 by Derek Taylor

How to Backup a WordPress Site

Do you backup a wordpress site on a regular basis? If you don’t, you should. There are many reasons to do this but the most important one is that it gives you peace of mind. WordPress sites are hacked every day and their content destroyed. If that happened to you, what would you do? If you were managing a site for a client, how would you handle that? When you backup a wordpress site, you can easily (usually) restore it quickly and be back up and running.

There are a number of ways to backup a wordpress site

Most all of the various ways are very easy. There’s the free plugins that you can find on the wordpress site. They do a great job when you need to backup a wordpress site. The challenge comes after you have the backup. Have you ever needed to restore you site because the theme or plugin you uploaded broke your site? Have you ever needed to move your wordpress blog or website due to changing hosting companies? If so, you know what a hassle it generally is to move your wordpress website or blog if you have utilized most of the free plugins available to backup a wordpress site. There are a lot of steps to go through and it’s not generally “newbie” friendly. However, it can be done with a little patience and time. My favorite way is to use a process called “cloning” to backup a wordpress site.

How to Backup a WordPress Site by Cloning it

When you clone a wordpress site, you create an exact copy of it. There are a number of free plugins you can download that will clone your site. However, they have one drawback. They don’t clone your plugins and the settings for your plugins. That means you have to reinstall all of your plugins and then activate them and set them all up again if you use one of the free plugins.

My favorite way to backup a wordpress site is to clone it with WP Twin. This cloning software is excellent and I use it almost every day, and have been for more than 6 months. WP Twin has the advantage of being able to clone everything including your content, posts, database, plugins, and plugin settings. This is huge and saves a great deal of time when moving your site or restoring it if it gets hacked. This is probably the biggest advantage WP Twin has over its competitors.

I use premium themes like Thesis on some of mine and my clients’ sites and a number of specialized plugins. The amount of time it would take to replicate all of the settings and code would be prohibitive without being able to clone them.

To clone your site using WP Twin, just upload the wptwin.php file to your web server via FTP, cPanel, or any other way your host provides. You then enter the url http://www.yourdomain.com/wptwin.php (substituting “yourdomain.com” with your website address). You will then be asked to enter the email address that you used when you purchased. On the next screen click the “Clone” button and in just a few seconds your clone has been created. You should then download the clone to your computer and delete it from the server, which you can do right in the WP Twin screen. Simple and easy.

For more information or to purchase WP Twin click here. There are three options. The first will allow you to clone up to 10 sites. The second option allows up to 25 sites, and the third option, which is what I have and is your best value, allows an unlimited number of site clones. With any purchase, you get a free bonus. The Bonus file is a WP Twin clone file you can deploy and have instant access to different salesletter templates! These are great to have to set up salesletters on your website. You receive 7 salesletter fill-in-the-blank templates and a download page (also fill-in-the-blank) that can be used to quickly set up a sales site and a download link for the visitor to download their purchase.

Backup a WordPress Site using WP Twin
Backup a wordpress site
today using WP Twin and you’ll feel secure knowing that if something catastrophic happens, you’ll be protected.

Read More   Tagged wp twin, wp twin wordpress backup, wp twin wordpress clone | Leave a comment 

Reputation Management

Posted on March 8, 2012 by Derek Taylor

Is Your Online Reputation Hurting Your Business?

Are you a business owner? What is your business’ reputation…online? If you’re like most business owners, you have no idea because you’re too busy running your business to deal with it. That could prove to be a terrible area to avoid.

Reputation Management plays a key role in your business success

Now more than ever, people are using the internet to find businesses to purchase goods and services from. In the years before the internet, people would tell about their experiences at places of business to the business owner, the employees, or they would tell their friends. People still do that!

With the advent of the internet and sites like Yelp, Foursquare, judy’s book, insiderpages, and many others, people are also leaving reviews of their experience with businesses online. People have gotten wise to this method of providing reviews of other’s experiences and are using reviews to make decisions on who to do business with. Most visitors to Amazon.com say they check the reviews for a product before purchasing.

Reputation Management helps you get more customers

Do you know how your business is doing online? Do you have a way to manage it? What would you do if you found a poor review of your business online? Do you know what to do and, most importantly, what not to do?

I do. As a Reputation Management Consultant, I know what to do to get your business more reviews as well as deal with any negative ones. If you’re concerned about your business’ reputation online and what people are saying about it, I know what to do. I can help you improve your business’ reputation, get more business in the door or to your website, and improve your bottom line. Contact me using the form on the contact page for a free no-obligation assessment of your business’ online reputation and what I can do to help your business be more successful.

Topic – Reputation Management

Read More   Tagged online reputation, reputation management, reputation management tulsa | Leave a comment 

Facebook Timeline For Fan Pages

Posted on March 7, 2012 by Derek Taylor

Facebook Timeline is coming to Fan Pages

In case you haven’t heard, Facebook announced a week ago that it will be converting all Business pages, commonly called Fan pages, to the Timeline format on March 31st. This is the same change that Facebook made to Personal pages in early February. However, the changes to the Fan pages is more extensive that the changes to Personal pages.

There are other major changes associated with the Timeline conversion that you need to know about also. The page tabs (the ones on the left of the page below the image) go away. The image above those page tabs goes away also. See the images below as a reference.

Landing page tabs and profile image is gone as of March 31, 2012.

As you can see, the changes are dramatic. Probably the most dramatic of all is that the page owner will no longer be able to direct which page the visitor lands on first. So, if a fan page has an opt-in page for a coupon (like in the example below) or newsletter that the visitor lands on, they won’t be able to use that anymore. All traffic will now land on the Timeline page.

Example of existing Opt-in Landing page on a Fan page

There are however, good things to look at from this change. First, the page is wider at 810px instead of 510px. This provides more real estate (screen space) for your page. Second, the whole page is cleaner. I don’t know about you but I’ve always thought that Facebook pages were too busy. You had an image on the left, links/tabs below that, on the right you had Birthday announcements and other requests, suggested friends, Facebook Ads…it is just quite busy. See below image for an example.

Existing Facebook Fan page style through March 30, 2012

With the new Timeline format, everything gets cleaned up and it makes it easier, in my opinion, to view the page because you don’t have all of the other distracting things to look at. See the images below for what a Fan page will look like beginning March 31, 2012. The first image has the Timeline Cover turned off and the second image includes the Timeline cover. The Timeline Cover is a picture or other graphic where you can place your logo and what your company does.

New Fan page Timeline format with cover turned off

New Fan page Timeline format with coverAs you can, the changes are dramatic from the existing page format to the Timeline format. One thing about the Timeline cover, should you choose to use it, you cannot place text in it that would include things that should be in your About section. Those would include things like email address, phone number, physical address, etc. Facebook has been very specific in this regard as to what they will and will not allow.

Several other positive changes with this new format include the ability to pin images to the App bar. In the Fortune Cookies example page above, the App bar is the area that has the image of the map and the Like. You can pin an application here, a coupon, or something of interest to the site visitor. Pinning simply implies that it will stay there unless you manually remove it. Another change is that you can star a post that you want to always be at the very top of your postings. This could be a greeting or other important post that you want visitors to see every time they visit your page.

I hope this brief post has provided you with some good information regarding Facebook’s upcoming conversion of Fan pages to the Timeline format. If you have any questions or need help with your Fan page conversion to Timeline, feel free to contact me or post your comments below.

Read More   Tagged Facebook, Facebook Business Page, Facebook Fan Page, Facebook Timeline, Tulsa | Leave a comment 
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